IVE – Kitsch Lyrics | Romanization & Meaning - Million Kpop

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About the Song

Kitsch” is a pop track recorded by the South Korean girl group for their first full album I’ve IVE. Released on March 27, 2023 as a pre-release single under and , the song blends a bold bassline with playful, bouncing sound textures. Written by , (MonoTree), and group members and , and composed by —who previously worked on “After Like” and “Eleven”—alongside a team of global producers, the track captures IVE’s distinctive confidence and youthful attitude through sharp hooks and stylish pop sensibilities.

The single achieved major commercial success in South Korea, topping the Circle Digital Chart for three consecutive weeks and becoming IVE’s third No. 1 domestic single. It also entered the top ten in markets such as Singapore and Taiwan, further cementing the group’s international presence.

Serving as the pre-release for IVE’s first studio album I’ve IVE, “Kitsch” marked the group’s first single under a new U.S. label partnership after and signed with . Its release signaled a new chapter for IVE as they expanded their global reach while reinforcing their identity with a confident and witty pop sound.

[FULL LYRICS – ROMANIZATION & ENGLISH ONLY]

it's our time u-rin dal-la teuk-byeol-han ge jo-a
it's our time we're different and we love what's special
oh what a good time
nan jal sa-ra nae geok-jeong-eun nang-bi-ya
i live well and worrying about me is a waste
ne-ga bo-naen dm-eul il-go na-seo da-bi eom-neun ge
reading the dm you sent and giving no reply
nae da-bi-ya (that's my style)
that is my answer (that's my style)
ootd ha-nak-ka-ji wan-jeon u-ri-dap-ji
even my ootd is totally our vibe
my favorite things geu-reon geot deu-ren jom
my favorite things, for those
jeom-su-reul mae-gi-ji ma
don't put a score on them
nan saeng-gyeo meo-geun dae-ro sa-neun ae-ya, mwol deo ba-rae
i live as i'm made, what more do you want
that's my style (that's my style)
u-ri-man-e-ui ja-yu-roun nineteen's kitsch
our own free nineteen's kitsch
ji-geum-kka-ji han-jeok eom-neun custom fit
a custom fit we've never done before
ol-lyeo dae-neun na-ui feed-en like it
on my feed i post and people like it
hol-lin deu-si nul-leo mo-du da like it
as if enchanted, everyone presses like it
nae-ga chu-neun chum-eul da-deul tta-ra chwo
everyone follows the dance i dance
mae-il neo-ui algorithm-e nan tteo
i appear on your algorithm every day
geot-ja-beul su eop-si ol-la mi-chin score
the score rises uncontrollably, crazy high
geu nu-gu-do ye-sang mot-hal nineteen's kitsch
a nineteen's kitsch no one can predict
u-ri-man-e-ui ja-yu-roun nineteen's kitsch
our own free nineteen's kitsch
u-ri-u-ri-man-ui ja-yu-roun nineteen's kitsch
our-our own free nineteen's kitsch
u-ri-man-e-ui ja-yu-roun nineteen's kitsch
our own free nineteen's kitsch
u-ri-u-ri-man-ui ja-yu-roun nineteen's kitsch
our-our own free nineteen's kitsch
kitsch kitsch kitsch kitsch kitsch kitsch kitsch
u-ri-man-e-ui ja-yu-roun nineteen's kitsch
our own free nineteen's kitsch
u-ri-u-ri-man-ui ja-yu-roun
our-our own free
dal-kom-han mal, dwi-e sum-gin neo-ui ui-do-dae-ro
sweet words hiding your true intention
tta-ra-ga-jin an-heul geo-ya nan ttok-ttok-ha-ni-kka
i won't follow because i'm smart
nan jeol-dae kkeul-li-ji an-neun geo-se kkeul-lyeo-ga-ji a-na
i never get pulled by things that don't attract me
that's my style (that's my style)
u-ri-man-e-ui ja-yu-roun nineteen's kitsch
our own free nineteen's kitsch
ji-geum-kka-ji han-jeok eom-neun custom fit
a custom fit we've never done before
ol-lwo dae-neun na-ui feed-en like it
on my feed i post and people like it
hol-lin deu-si nul-leo mo-du da like it
as if enchanted, everyone presses like it
nae-ga chu-neun chum-eul da-deul tta-ra chwo
everyone follows the dance i dance
mae-il neo-ui algorithm-e nan tteo
i appear on your algorithm every day
geot-ja-beul su eop-si ol-la mi-chin score
the score rises uncontrollably, crazy high
geu nu-gu-do ye-sang mot-hal nineteen's kitsch
a nineteen's kitsch no one can predict
u-ri-man-e-ui ja-yu-roun nineteen's kitsch
our own free nineteen's kitsch
u-ri-u-ri-man-ui ja-yu-roun nineteen's kitsch
our-our own free nineteen's kitsch
u-ri-man-e-ui ja-yu-roun nineteen's kitsch
our own free nineteen's kitsch
u-ri-u-ri-man-ui ja-yu-roun nineteen's kitsch
our-our own free nineteen's kitsch
kitsch kitsch kitsch kitsch kitsch kitsch kitsch
u-ri-man-e-ui ja-yu-roun nineteen's kitsch
our own free nineteen's kitsch
u-ri-u-ri-man-ui ja-yu-roun
our-our own free
yah mo-du ju-mok-hae
yah everyone look here
nae-ga jo-a-ha-neun geot-man ha-myeon mwo eot-tae huh
what's wrong with doing only what i like huh
this ain't ur life
sseul-de-eom-neun saeng-gak tta-wi go away
useless thoughts, go away
dap-dap-han i se-sang a-pen meot-dae-ro hal-lae
before this suffocating world i'll do as i want
yolo! say no! neo-ui gi-reul ga now
yolo! say no! go your own way now
jan-so-ri-neun quiet down
nagging needs to quiet down
i-je geu-man peace out
that's enough peace out
u-ri-man-e-ui ja-yu-roun nineteen's kitsch
our own free nineteen's kitsch
ji-geum-kka-ji han-jeok eom-neun custom fit
a custom fit we've never done before
ol-lwo dae-neun na-ui feed-en like it
on my feed i post and people like it
hol-lin deu-si nul-leo mo-du da like it
as if enchanted, everyone presses like it
nae-ga chu-neun chum-eul da-deul tta-ra chwo
everyone follows the dance i dance
mae-il neo-ui algorithm-e nan tteo
i appear on your algorithm every day
geot-ja-beul su eop-si ol-la mi-chin score
the score rises uncontrollably, crazy high
geu nu-gu-do ye-sang mot-hal nineteen's kitsch
a nineteen's kitsch no one can predict
u-ri-man-e-ui ja-yu-roun nineteen's kitsch
our own free nineteen's kitsch
u-ri-u-ri-man-ui ja-yu-roun nineteen's kitsch
our-our own free nineteen's kitsch
u-ri-man-e-ui ja-yu-roun nineteen's kitsch
our own free nineteen's kitsch
u-ri-u-ri-man-ui ja-yu-roun nineteen's kitsch
our-our own free nineteen's kitsch
kitsch kitsch kitsch kitsch kitsch kitsch kitsch
u-ri-man-e-ui ja-yu-roun nineteen's kitsch
our own free nineteen's kitsch
u-ri-u-ri-man-ui ja-yu-roun
our-our own free
nineteen's kitsch
🗣️ Practice Korean Words
특별한 (teukbyeolhan)
special
💡 Note: something that stands out from the ordinary, unique and noteworthy
자유로운 (jayurowoon)
free
💡 Note: unconstrained, able to move and live by one’s own rules
알고리즘 (algorijeum)
algorithm
💡 Note: the invisible system that decides what you see online, used here as a metaphor for attention
눈부신 (nunbusin)
dazzling
💡 Note: so bright or impressive that it draws all eyes toward it
🎵 Song Meaning & Interpretation

“kitsch” is a confident, rebellious anthem where ive celebrate doing things their own way and turning their tastes into a statement. the lyrics paint a picture of a generation that treats social media, trends, and even criticism as a playground, not a rulebook. instead of chasing approval, they treat every dm left on read and every curated ootd as part of their style, saying that their freedom and “nineteen’s kitsch” are the real standard. the song leans into irony—calling their world “kitsch” while proudly owning it—as they declare that they’ll follow only what they love, mute boring expectations, and live on their own algorithm. it’s both a flex and a manifesto for young people who refuse to be predictable.

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