I WANT
Album
I WANT (Digital Single)
Release Date
July 13, 2023
Genre
K-Pop / Dance
Composers / Lyricists
Ryan S. Jhun, Tyler Thomas Spry, Alida Garpestad Peck, Alma Goodman, 정민지 (JF), 명지은, 오유원 (Jessica Oh / CLEF), Sweetner
About the Song
“I Want” is a bright, celebratory pop track recorded by the South Korean girl group IVE for the 2023 Pepsi campaign, released on July 13, 2023 under Starship Entertainment. Written by a team that includes Ryan S. Jhun—who has crafted many of the group’s previous hits—alongside Tyler Thomas Spry, Alida Garpestad Peck, and Alma Goodman, the song pairs its upbeat pop energy with a sleek, festival-like atmosphere. Built around a simple yet addictive hook and a set of distinctive instrumental accents, the track reflects Pepsi’s brand spirit of **fun**, **flavor**, and **celebration**, reimagined through IVE’s confident vocal style.
Ahead of the release, several IVE members had already been active as Pepsi brand ambassadors: Yujin in 2021 and Wonyoung and Leeseo in 2022, with the group as a whole becoming the official ambassadors for Pepsi Zero Sugar Korea in early 2023. This unique partnership laid the foundation for “I Want,” which blends commercial collaboration with IVE’s polished pop identity, resulting in a track that feels both promotional and artistically cohesive. Through its lively rhythm, bold melodic phrasing, and youthful charm, the song adds a refreshing moment to IVE’s discography while strengthening their growing presence across music and brand culture.
[FULL LYRICS – ROMANIZATION & ENGLISH ONLY]
The lyrics of “I WANT” describe a day where worries are folded away and replaced with movement, color, and sound. The narrator chooses to stop overthinking, put on their favorite sneakers, and run until they’re breathless, turning even the noisy city into their own stage. Rather than obsessing over tomorrow or problems that haven’t happened yet, they focus on the present rush of rhythm—“like festa”—and the joy of shouting, jumping, and smiling without restraint.
As the song moves on, “I WANT” frames fun as a kind of rebellion against heaviness and negativity: yesterday may have been painted pitch black, but today they scatter starlight over it. Simple math like “1 + 1 = 2” becomes a metaphor for refusing to complicate life with useless worries. Repeating dreams, repeating joy, and choosing favorite colors and expressions all become acts of self-definition.
By the final chorus, the message is clear: it’s okay to dream again and again, to start over as many times as needed, and to enjoy the unstoppable beginning that today represents. The “festa” isn’t just a party but a personal state of mind—shouting, laughing, and living in a way that feels true to oneself, together with someone who shares that special energy.
