Attention
About the Song
《Attention》 unfolds as a sleek and refreshing debut that captures the innocent spark of first attraction with a mix of pop and R&B textures. The track blends late-90s and early-2000s influences, weaving a new jack swing–style beat, house-leaning rhythms, and elegant shifts between major and minor chords into a sound that feels both nostalgic and modern. Its sparse yet dynamic production, built on vocal samples, crisp claps, and a memorable chime-bell hook, creates space for the members’ harmonies to shine, especially in the chorus where all five voices come together. Critics praised its addictive groove and polished execution, placing it on multiple year-end “best of 2022” lists, including Billboard, IZM, Music Y, NME, and Teen Vogue. Commercially, it topped South Korea’s Circle Digital Chart, entered the Billboard Global 200, and charted across Asia and beyond, earning certifications in Japan and Korea. Released without prior notice on July 22, 2022, the music video introduced NewJeans with a bold element of mystery—revealing neither the members nor the group's concept—followed by a choreography video the same day and the announcement of their debut EP. With lyrics penned by 250, Duckbay, Gigi, and Danielle, the song’s smooth storytelling and understated confidence set the tone for NewJeans’ fresh artistic identity.
[Full Lyrics – Romanization & English Only]
The song expresses the spark of curiosity and excitement when someone new captures your attention. It portrays the playful tension between attraction and uncertainty, blending confidence with youthful charm as the desire to be noticed grows stronger.
